Audit Reflection

I think it was really interesting to work together with someone, who is actually the boss of the marketing team in a real company while auditing their social media presence and experience. We started the conversation by showing him/her everything that we found about their company at our 4 social media platforms. ( Instagram, Facebook, Twitter, and Linkedin ). After that we discussed our results, because the amount of followers was really different on all of the platforms, with Facebook being the platform with most followers and most activity. Surprisingly for us, the company didn’t have a Linkedin page, which was our first discussion point that we as a group would improve in the future (creating a page). The second point we would improve is the activity on all other three social media pages. Live-streams and stories could be really beneficial and to show what happens behind the scenes. This would make the page look better and it is in my opinion really interesting to see these live images and actions. After we presented our thoughts and ideas, we gained a lot of information about the company and their workers as well as about the marketing team, their strategies and ideas. It was really nice to listen to some of the points mentioned by the organizations social media presence and see the situation from their perspective. I think it was really nice to talk to someone who has a job at a real company in the marketing section, because it is often hard to imagine how for example a marketing director works and thinks and what he or she is doing. For future meetings, it would be nice to see some actual work of the marketing director. So if they could bring something that shows exactly what they are doing or what different challenges they have to face in their daily life in or outside the office. In conclusion, i think that it was really good for us as students to talk to someone who got a job in an actual company as a marketing director, because based on the ideas presented and the information we gained, now i personally can imagine which things are important in social media marketing and which tasks you have to face.