Why did I choose this class ?

My major is Sport Marketing and Management and I am really interested in the role of social media in our daily society and life. The process over the last years showed the opportunities for companies in social media and the importance of social media especially for marketing. That’s why I think it is really important to always be up to date. I hope to learn a lot in this class because over marketing strategies on social media platforms and the different influences social media has on our life. My favorite social media platform is Instagram and i spend to much time on there every day. Other social media platforms I use are Snapchat and WhatsApp, because the communication on these Apps is so easy and quick, which is especially for me as an international student just really nice to have. I hope this class shows me the opportunities for Marketing in social media and how marketing is used efficiently in today’s life. In addition to that i hope to get information about the marketing teams for big sport clubs and how they use social media to get closer with their fans. In the past, i worked in a small online shop that sold old cameras and I created an Instagram page for the online shop, because my boss knew more people would recognize his online shop through social media. Looking back at it, i might would have done things differently and/or on another platform like Facebook, but I see this as a big learning process. The importance of comments, stories and Live-streams is often ignored by companies, but can have an big impact as i found out in that little project. Furthermore, i would like to learn more about the differences on social media platforms, because not every platform is used by the same age and gender. Getting more information about these small details can improve marketing strategies and i hope these information can also help me and bring new ideas and opportunities in marketing.