The business I chose for my TikTok video is Baker’s, because the store is still open unlike many other companies and businesses, who closed their stores because of coronavirus. I think it would have been a lot harder to make a video with a company that is currently closed or is doing just takeaway or something like that. That’s why I chose Baker’s, because people still go there and the video looks like it is made under normal circumstances and makes people forget a little bit about the coronavirus.
To be honest, I don’t know much about TikTok, because I am not using the app and I am not super interested in the whole thing. That’s why I asked one of my friends, who uses TikTok a lot to help me to film and come up with some ideas. With many stores and companies closed, I thought it would be better to do the video with a business that is still open, so it appears in the video and people know what the video is about, just by seeing the business in the video. I think a video for a business that doesn’t really appear in the video wouldn’t really benefit the company that much and maybe cause some confusion.
My friend then told me about a video he saw on TikTok, where two people take pictures in Walmart at different places and show that normal shopping can turn into a photo shoot, because of all the cool things Walmart has. As a viewer you realize that Walmart is offering a lot of products in their stores, just by seeing the pictures they are taking in different areas of the store. The video showed that a normal boring shopping trip can turn into a really cool photo shoot and we thought we could do that as well at Baker’s.
So me and two friends went to Baker’s to do the video and we just used our phones to record everything. We started to take a picture and then record the way we took that picture. We had so much fun doing it and got done really quick. After that, we just edited everything and the video was basically done. We just used the things in Baker’s that we thought looked cool and started recording.
I think the video helps to get attention for the company, because people see the store from the inside and passively see all the cool things they have, while watching a video of someone taking pictures everywhere in the store. The viewer sees that you have fun while shopping there and might think about shopping there one day or go to Baker’s more often than before, because of all the cool things they saw in the video. I think the video delivers the message that shopping at Baker’s is cool and fun, which would drive more people to go there
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